Advertising (II) (Higher Education Self-Study Examination Synchronous Guidance/Synchronous Training) Li Xia (Journalism)

Author: Li Xia (Journalism) Self-Study Teaching Aids
Publisher:
Publish Date: 2005-04-14
Features: This book is a supplementary teaching aid for the designated textbook "Advertising (II)" (Journalism Major - Basic Course Section) of the National Higher Education Self-Study Examination. The basis for the book's compilation is: 1. The "Self-Study Examination Syllabus for Advertising (II)" promulgated by the National Higher Education Self-Study Examination Guidance Committee. 2. The designated textbook "Advertising (II)" (compiled by Ding Junjie, published by Wuhan University Press) organized by the National Higher Education Self-Study Examination Guidance Committee.
Book Features: 1. During the compilation process, this book strictly adheres to the examination syllabus and takes the designated textbook as the foundation. It fully reflects the new guidance philosophy of "assessing the core knowledge of the course while emphasizing the assessment of abilities, especially applied abilities." 2. The entire book strictly follows the structure of the designated textbook, organized by chapters. Each chapter includes three parts: "Content Summary," "Synchronous Exercises," and "Reference Answers." "Content Summary" mainly summarizes ands the key and essential content of each chapter. "Synchronous Exercises" are designed based on the requirements of the examination syllabus for each knowledge point, presenting knowledge points and their sub-items in various main examination question formats, covering all assessment content: appropriately highlighting key chapters and increasing the coverage density of key content. "Reference Answers" provide solutions to all questions in the "Synchronous Exercises." 3. Two sets of comprehensive test questions combine the requirements of the examination syllabus and the textbook for examinees, which can be used to evaluate examinees' learning outcomes and enhance their examination experience. This book is suitable for collective study or individual self-study by participants in the National Higher Education Self-Study Examination, as well as for relevant professionals preparing for other examinations.