Small and Medium-sized Enterprises

Author: Qian Mingxia
Publisher:
Publish Date: 2002-01-01
Features: The content of this book follows the process of starting, operating, managing, and developing small businesses. It consists of 11 chapters, including an overview of small businesses, starting small businesses, the business strategies of small businesses, the legal forms and organizational structures of small businesses, human resource management of small businesses, operational management of small businesses, marketing of small businesses, financial management of small businesses, the qualities of small business managers, e-commerce for small businesses, and the competition and development of small businesses. The book features up-to-date, comprehensive, and concise content with a certain theoretical depth, strong readability, practicality, and operability.