Product Management - (4th Edition)

Author: (USA) Lemann et al. / Wang Tao
Publisher:
Publish Date: 2006-03-01
Features: This book is designed for marketing managers who are responsible for the daily management of a single product or service, or for a group of closely related product lines. It covers all aspects of a product manager's daily functions, and you can also see how the role of a product manager changes with the market. This book can be used as a textbook for MBA students and graduate students in product management courses, as well as a convenient and practical reference for product managers.