Modern Graphic Design and Production Practical Handbook

Author: Huang Jiongqing
Publisher:
Publish Date: 2005-10-01
Features: The Reform and Opening-Up has forged Shenzhen as an international modern city. A steady stream of design professionals from all directions has gathered in Shenzhen, gradually forming a design movement originating from Shenzhen that quickly spread to major cities across China. To this day, it remains undeniable that Shenzhen holds a leading position in graphic design in China. This is a practical handbook for modern graphic design and production, guided by the principles of professionalism, systematicity, practicality, and accessibility. It is structured into three parts: a brief history of graphic design development, the narrative of graphic design, and graphic design and production. The core sections are primarily divided into two systems: "The Narrative of Graphic Design" and "Design and Production Applications." "The Narrative of Graphic Design" is primarily based on successful case studies of designers, serving as an exchange platform that inspires design thinking. "Graphic Design and Production Applications" emphasizes the technical aspects of design and production, divided into seven chapters. The intention is to help young designers better understand and master the workflow in design.