Photoshop Illustrator PageMaker Premium Advertising Design-(Includes 1CD)

Author: Gao Zhiqing
Publisher:
Publish Date: 2006-01-01
Features: Photoshop, Illustrator, and PageMaker are graphic design software products released by the U.S. Adobe Company. This book teaches the creative process of graphic advertisements through the interactive use of these three software programs. The content is rich, case studies are classic, and the techniques are practical, offering both inspiration and guidance. The book covers various advertising design topics such as corporate visual identity design, corporate catalog design, poster and poster design, public service advertising design, and packaging design and production. The case studies are written in an easy-to-understand manner, are illustrated with visuals, and are concise. Each case study provides creative concepts and flowcharts, guiding readers to smoothly complete the examples. Additionally, each chapter includes and explanations of advertising knowledge, allowing readers to easily grasp the skills of advertising creation. The book balances technology and art, making it an ideal reference for advertising designers and graphic designers. It summarizes some very practical hands-on experience and production techniques, which will also benefit intermediate and advanced users. To facilitate learning, the accompanying CD-ROM includes the images used in the case studies and the final effects of the examples, allowing readers to refer to and use them as needed.