Store Management 300 Q&A - Industry Management Operations Practical Guide 08

Author: Wang Yan
Publisher:
Publish Date: 2006-03-01
Features: The sales methods and product characteristics of specialty stores differ greatly from those of supermarkets and convenience stores in two major aspects: longer selection time and personalized and customized product features. In other words, they take the path of differentiation. When department stores around the world are gradually evolving into comprehensive brand specialty stores, specialty stores have gained more market space for development. This book is rich in content and easy to understand, combining advanced experiences and practical achievements from various specialty stores at home and abroad over the years. It is a systematic introduction to the theories and methods of specialty store operations, with the greatest feature being the systematicity and practicality of its content. Based on summarizing theoretical research and practical experience in specialty stores, this book systematically addresses many issues in the operation and management of specialty stores through a large amount of survey data, case analyses, and the introduction of operational methods and techniques. The entire book emphasizes practice and strives for effectiveness, featuring practicality, operability, and foresight. It is an indispensable management tool for specialty store operators.