Service Marketing Management - Business and Management Planning Textbooks for Higher Education (Business and Management Planning Textbooks for Higher Education)

Author: Zheng Jichang
Publisher:
Publish Date: 2005-09-01
Features: This book is organized according to the modern service marketing mix framework and written in textbook format. Each chapter begins with a summary of key content and includes an introductory case study to enhance readability and practicality. It is suitable for students and faculty of higher education institutions in management, trade, marketing, and related fields, as well as individuals from various levels with an interest in management. The book also provides valuable reference for business management personnel and government officials engaged in service management.