2005 - Creative Ideas for PR Professionals - Collection of Excellent PR Cases

Author: Mao Jingquan
Publisher:
Publish Date: 2006-02-01
Features: This book is a collection of winning case studies from the 2005 "Xiaolingtong Cup" Third Shanghai Excellent Public Relations Case Study and Outstanding Public Relations Professionals Selection Event. The event was organized by the Shanghai Public Relations Association and the Jinbao Group, with the Shanghai Telecommunications Co., Ltd. as the co-organizer, and is considered the most authoritative and highest-level selection event in Shanghai's public relations industry. The book includes winning cases from the special award, gold award, silver award, and category awards of this event, supplemented by comments from industry authorities. It also features biographies and professional experiences of industry elites who received the special award and outstanding award for outstanding public relations professionals, demonstrating strong practicality and readability.