Sports tourism

Author: Wei De
Publisher:
Publish Date: 2006-03-01
Features: Sports tourism is a new tourism product in China, and accordingly, it is also a new discipline. Unlike popular sports tourism and textbooks abroad, this book does not focus excessively on the impacts resulting from the interconnection of sports and tourism, but rather emphasizes the main subjects related to sports tourism. This book primarily studies three main groups: sports tourism participants, decision-makers, and suppliers. The textbook covers various branches of the tourism discipline, such as tourism service quality management, urban tourism management, and cross-cultural behavior research in tourism. It systematically and comprehensively reflects the latest international management concepts and models from a relatively new perspective, providing valuable and timely guidance for practical work in the industry. The textbook is forward-looking, systematic, and highly instructive, making it suitable as a textbook for senior undergraduate students, master's, and doctoral students in tourism. It can also serve as a reference for tourism professionals and educators.