Introduction to Mass Communication - (8th Edition) (Facsimile)

Author: Wiman
Publisher:
Publish Date: 2006-03-01
Features: Introduction to Mass Communication Research (8th Edition, Photocopy) is a classic textbook on media research methods. Both authors are seasoned media researchers. Dr. Wiman (Roger D. Wimmer) is the president and founder of a market research company, while Dr. Dominick (Joseph R. Dominick) is a professor at the School of Journalism and Mass Communication at the University of Georgia and has a prolific body of work. The two authors, with expertise in media research—one focusing on the industry and the other grounded in academia—have jointly crafted the distinctive and unique style of Introduction to Mass Communication Research (8th Edition, Photocopy), which has remained popular since its publication. It is not only favored by faculty and students in university journalism and mass communication programs but also highly regarded by industry professionals. (Introduction to Mass Communication Research (8th Edition, Photocopy) is in English).
This book is a classic textbook on media research methods. Both authors are seasoned media researchers. Dr. Wiman (Roger D. Wimmer) is the president and founder of a market research company, while Dr. Dominick (Joseph R. Dorninick) is a professor at the School of Journalism and Mass Communication at the University of Georgia and has a prolific body of work. The two authors, with expertise in media research—one focusing on the industry and the other grounded in academia—have jointly crafted the distinctive and unique style of this book, which has remained popular since its publication. It is not only favored by faculty and students in university journalism and mass communication programs but also highly regarded by industry professionals.
The book is divided into four parts. Part 1 introduces the general process of media research and its key elements. Part 2 introduces important media research methods (with a focus on quantitative research methods). Part 3 covers methods and approaches for data analysis. Part 4 is particularly distinctive, providing specific research methods for different types of media, including print media research, electronic media research, advertising and public relations research, media effects research, and the role of the internet in mass communication research, offering readers a comprehensive panorama of the media research field.