Retail Internationalization: Motivations, Models, and Behavioral Research - Contemporary Economic Frontiers Series: Motivations, Models, and Behavioral Research

Author: Wang Xuhui
Publisher:
Publish Date: 2006-01-01
Features: This book first defines retail internationalization and related terms, providing an in-depth analysis of the definition, characteristics, and classification of international retailers as the main subjects of internationalization. It also reviews the evolution of theoretical research on retail internationalization. Subsequently, it traces the process of international retailers entering overseas markets, elaborating in detail and systematically on the motivations, models, and behaviors of retail internationalization. Specific content includes the motivations for retail internationalization, the selection of overseas markets by retailers, the modes and strategies for entering overseas markets, the international transfer of retail professional skills and retail localization, as well as the impact of retail internationalization on host countries and the corresponding strategies of host countries.