Introduction to E-commerce

Author: Xu Jinbao
Publisher:
Publish Date: 2006-03-01
Features: This book introduces the basic knowledge, technologies, and concepts of e-commerce. The main contents include: basic concepts of e-commerce, technical foundations of e-commerce, electronic payment, website construction, online marketing, customer relationship management, logistics and supply chain management, and technical foundations of secure e-commerce. Among these, electronic payment, online marketing, customer relationship management, logistics and supply chain management, and technical foundations of secure e-commerce are the key focuses of this book. This book can be used as a teaching material for vocational colleges' computer majors, information majors, economics majors, and management majors, as well as a reference book for undergraduate students of ordinary universities studying e-commerce.