Automobile Fairy Tale - Car Brands and Trademarks (Automobile Culture Series)

Author: Lin Ping (Compiler)
Publisher:
Publish Date: 2006-01-01
Features: This book is one of the "Automotive Culture Series," primarily introducing automotive brands and trademarks. A trademark is a unity of artistry and symbolism, embodying the quality, reputation, principles, and spirit of an automobile manufacturer, thus serving as a totem that reveals the world with the manufacturer's existence and dignity. It is a totem,ing people's pursuits and aspirations; it is a banner, summoning the bold ambitions and wisdom of politicians and entrepreneurs in the global automotive business war. World-renowned automotive brands and trademarks are the result of generations of struggles by automotive entrepreneurs, technological experts, and manufacturers, who have sacrificed their lives, hearts, tears, and sweat. Each automotive brand and trademark has an extraordinary origin, intriguing and adding much charm to our further understanding of automotive culture. The book contains over 270 precious images. As part of China's set of Automotive Culture Series, it is hoped to assist readers in admiring, discussing, using, and enjoying cars. A well-illustrated book like this is sure to bring readers enjoyment... This book is one of the "Automotive Culture Series," primarily introducing automotive brands and trademarks. A trademark is a unity of artistry and symbolism, embodying the quality, reputation, principles, and spirit of an automobile manufacturer, thus serving as a totem that reveals the world with the manufacturer's existence and dignity. It is a totem,ing people's pursuits and aspirations; it is a banner, summoning the bold ambitions and wisdom of politicians and entrepreneurs in the global automotive business war. World-renowned automotive brands and trademarks are the result of generations of struggles by automotive entrepreneurs, technological experts, and manufacturers, who have sacrificed their lives, hearts, tears, and sweat. Each automotive brand and trademark has an extraordinary origin, intriguing and adding much charm to our further understanding of automotive culture. The book contains over 270 precious images. As part of China's set of Automotive Culture Series, it is hoped to assist readers in admiring, discussing, using, and enjoying cars. A well-illustrated book like this is sure to bring readers enjoyment.