What kind of advertising is most effective

Author: (USA) Borden
Publisher:
Publish Date: 2006-01-25
Features: What kind of advertising copy and visuals have better communication effects? With this book, advertising professionals and students will have the opportunity to compare and evaluate 50 sets of advertising examples through hands-on analysis of the headlines, copy, layout, and creativity of 40 consumer products and 10 industrial/commercial advertisements. This will help them better understand the elements of advertising effectiveness, grasp the creative intentions of experts, and learn how to write and design more effective advertisements. How to apply basic advertising principles in practice; copy and design techniques of award-winning outstanding works that can be imitated; the "Who-What-How" elements of the tested advertisements; the PACT principle of copywriting; six techniques, methods, and examples to make advertisements more attractive; interviews with top creative experts; copywriting methods to attract audience attention, enhance their desire and motivation; 40 sets of consumer product advertisements evaluated by The Gallup-Spinson Company; 10 sets of industrial/commercial advertisements evaluated by Riedex Corporation.