Guiguzi Business School

Author: Wang Zaihua Wang Li
Publisher:
Publish Date: 2006-01-01
Features: It is intelligent to know what others cannot know, and capable of being used where others cannot. To plot in the invisible and always win without contention or cost—this is the essence of the Guiguzi. The power of one person's argument surpasses that of nine tripods, and the strength of a three-inch tongue is greater than that of a million soldiers. Guiguzi's keen insight into people, his understanding of historical possibilities, and his mastery of the art of diplomatic alliances and strategies at the time inevitably made him one of the most influential figures of his era. —The German historian and philosopher Oswald Spengler in The Decline of the West.
The success or failure of diplomatic tactics affects the security, rise, and fall of a nation; the appropriateness of business negotiation strategies determines the success or failure of an economy; and the skillfulness of public relations speech determines an individual's survival and development. The Guiguzi is a treasure trove of stratagems, outlining a series of tactics such as zhanhe (alliance), baihe (separation), fanying (response), nejian (internal penetration), dike (counteracting resistance), feiqian (seizing the initiative), chuiqing (investigation), moyi (persuasion), quanliang (measurement), and zhuanyuan (ball rolling). These strategies hold high reference value and broad applicability in reality.
It systematically summarizes the art of persuasion, from establishing the basic principles and strategies of persuasion to analyzing the psychological dynamics of the target during the process, capturing their mental activities, and ultimately implementing the persuasive message, forming a theoretical system of the art of persuasion. Today, the stratagems of the Guiguzi have attracted great attention and are being widely applied in talent competition, corporate competition, product marketing, advertising, intelligence gathering, and business negotiations.
The book Guiguzi Business School: The Greatest Public Relations Eloquence in History approaches the Guiguzi from a business perspective, using numerous cases and analyses to help readers understand and appreciate its wisdom, offering a glimpse into the true nature of this classic of wisdom.