Recreate Tsingtao Beer -- The Cultural Evolution of a Century-Old Enterprise

Author: Xia Jun
Publisher:
Publish Date: 2006-01-01
Features: In the face of the tide of capital power and economic globalization, has your enterprise realized that another special, invisible war is quietly unfolding, with the war's opponent being the enterprise itself? The cultural transformation pain of Tsingtao Brewery is an unavoidable challenge for every Chinese enterprise striving for excellence. Does your enterprise possess the fourth-level capability? Does your corporate culture have negative assets? How can enterprises undergoing transformation effectively eliminate cultural negative assets while integrating with modern, international culture?