Learn Business Management from Wolf Fights - The Wolf Totem Enlightenment

Author: Chen Guang
Publisher:
Publish Date: 2004-07-07
Features: This book starts with 25 stories about wolves, delving into reflections on human nature and wolf nature, the wolf way and the heavens' way. It also selects dozens of classic cases involving business warfare, military strategy, history, and humanities, creatively categorizing and commenting on them. It aims to share the experiences of successful and aspiring entrepreneurs—both their triumphs and failures—with those who have achieved success and those who are striving for it. The book also highlights the wolf-like qualities and spirit embodied in these stories. The value of the book lies not in introducing these common concepts but in teaching people a business philosophy that follows common sense. It shows readers how excellent enterprises, outstanding groups, and elite human figures embody and execute these principles. Some of the stories in the book have even been included in classic management textbooks and still hold special significance today, which is also the charm of this book.
Table of Contents:
1. Maintaining Dignity and Perseverance
Perseverance and Late Success
Matsushita Konoyuki's Perseverance
Running a Business Without Crying
2. Gratitude
True Service Spirit
A Pin in Coca-Cola
Paying Deposits with Urgency
You Eat Meat, I Drink Soup
A laid-off worker becomes a manager
3. Wise and Decent Risk-Taking
Sea Adventures
Lu Buwei's "Buy What Others Don't Want"
Ways to Overcome Difficulties
Prevention Wins, Negligence Fails
4. When It's Time to Fight, Fight
Do It or Not, But If You Do, Fight with Advertising
5. Wolf-Like Loyalty and Integrity
Resolving Public Crises with Trustworthiness
Entrepreneurs' Patriotism
6. Strategies in Action
Several Interesting Business Strategies
The Strategy of Changping to Determine the Outcome
7. Clever Planning and Prudent Action
Great Things Are Accomplished in Detail
The Military Case of "Cautious Initial Engagement"
8. Don't Be a Lone Wolf
Get on Good Terms with Current Bosses
Find Experts, Become Japan's Bill Gates
Associate with Ford to Become a Tycoon in Tire Manufacturing
A Dollar-Started Nike Company
9. Preserving Strength and Weakening the Opponent
How to Handle Downturns
Fan Li's Happy Ending
Decisive Action and Late Success
10. Wolf-Like Sorrow
General Motors Plays the Heartstring Card
A Food Empire That Becomes an Employee Paradise
11. Wolf-Like Training Programs
Lean the Ladder Against the Right Wall
Tolerate Weaknesses, Value Strengths
The Value of Cultivating Talent
12. Strike Every Time, Never Miss
The Emergence and Implementation of E-commerce Warfare
If the Taste Is Good, Public Opinion Can Be Shaped
13. Trapping the Boar
Seize the Opportunity and Strike Full Force
Morgan Buys "Stranded" Coffee
Risking Everything to Find Sales Channels
The Lessons of the Americans
14. Don't Miss the Opportunity
Focus on the Young
Hu Xueyan, the Red-Capital Merchant,
Existence in Peril
Rescuing the Enterprise
Sun Bin's Survival Strategy and Joyful Revenge
15. Make the Most of Favorable Conditions
Dancing with Wolves or Walking with Giants
Sharp Perception, Extraordinary Courage
Thomson's Unconventional Tactics
16. Wolves Also Have Feelings
The "Chunlan Project" Built on Iron Laws
Encouraging Different Opinions
17. The Curious Seven Wolves
Innovation Is Not the Patent of the Gifted
The Inspiration from Nestlé
18. Human Beings and Wolf Disturbances
Every Day Brings New Changes
Swatch's Theory for Sustainable Business Development
19. Die for Each Other
Liwayway Food Company: An Unbelievable Miracle
Die for Each Other, A Song for Eternity
20. When Paths Cross, the "Wolf" Wins
Haier Culture: Activating "Intangible" with "Tangible"
Business Operations Are Like Warfare
21. Illusion and Reality to Attract the Enemy
Send Bait to Catch a Big Fish
Yanjing People's Smart Chess Play
22. Success Comes Quietly
Good Businesses Are Quiet
The Mystery of Success Behind the "Sun Brand" Potstickers
23. Wolf-Like Loyalty
When Poor, Be Self-Content; When Rich, Help Others
Running a Business Requires Three Parts of Heroism
Serve the Nation with Loyalty
24. The Power of a Pack of Wolves
Team Spirit Through Collective Effort
Collective Action in the Midst of War
China's Private Enterprise Team