Author: Yang Yan
Publisher:
Publish Date: 2006-03-01
Features: This book analyzes many successful factors in the century-long journey of Coca-Cola's growth into a world-class leading brand, including its outstanding brand management, product strategy, advertising strategy, marketing model, distribution channels, etc.; it tells the story of how Coca-Cola evolved from a stimulating beverage sold in pharmacies into a globally popular drink.
Coca-Cola Ultimate Guide
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