Spirit and wealth

Author: Zhang Jianong
Publisher:
Publish Date: 2006-01-01
Features: Starting a business is a matter with an extremely low probability of success! Of companies that start in a year, less than half are still operational the following year; less than 20% are still around in the third year; and less than 7% eventually become profitable. Why? This is a book dedicated to the struggling small and medium-sized entrepreneurs who are currently in the midst of a difficult startup journey. The author, with 8 years of entrepreneurial experience, has summarized business methods and published a business toolkit. Now, he captures the essence of entrepreneurship, describing the intangible yet crucial elements through his personal experiences and observations, vividly presenting them to the readers. The content covers various challenges encountered in the entrepreneurial process, analyzed in an incisive manner, making the material engaging and thought-provoking.