Marketing Science

Author: Cao Xiaochun
Publisher:
Publish Date: 2001-09-01
Features: This book comprehensively and systematically introduces the basic theories of marketing in China and abroad as well as their development trends. It emphasizes the integration of theory and practice, using marketing principles to explain various phenomena in the marketing process of Chinese enterprises and propose solutions to practical marketing problems. Additionally, the book is written with the aim of being both in-depth and accessible, making it easy to understand. Therefore, it can serve as a textbook for students majoring in finance and economics at universities, as well as a reference book for professionals in the business field to learn marketing knowledge.