China Auto Business War: The Growth Chronicle of Chinese Car Dealers: The Growth Chronicle of Chinese Car Dealers

Author: Ding Shuxiong
Publisher:
Publish Date: 2006-02-01
Features: The wisdom crystallization of a top Chinese automotive marketing master who combines "hands" and "brain"; China's first "clinic" + "battlefield" + "laboratory" tri-in-one automotive marketing manual; The first strategy case treasury in the automotive industry that integrates "experience record," "lesson record," and "creativity record" into one. Cases are the best learning medium. We advocate for the "Three Records": First, the experience record; Second, the lesson record; Third, the creativity record. —Niu Genxing, Chairman of Mengniu Dairy Co., Ltd. Marketing, "Hands are more important than brains" — A person's height is not determined by thoughts but by hands. An excellent manager can continuously improve their behavior and act with higher standards than others. — Professor and Doctoral Supervisor Chen Chunhua at South China University of Technology This is a book that perfectly combines industry responsibility and professional cultivation, aiming to help businesses clarify and break through various bottlenecks, inspire entrepreneurs to activate their management mindset engine, and lead the industry's development direction, offering guidance for both industry insiders and outsiders! — Liu Chunxiong, Deputy Editor-in-Chief and Senior Researcher of the Sales and Market Magazine This is a strategic endeavor in automotive operations. Any tactical flaws must ultimately be traced back to strategic issues, as strategy determines the success or failure of the business. On the other hand, automotive marketing is an extremely practical field where is detrimental. Therefore, automotive marketing must combine strategic vision with practical experience. The author of this book steps back from practicality to study from a strategic perspective while still considering practical needs. This is a novel approach! — Jia Xinguang, Chief Analyst of the China Automotive Industry Consulting Development Company The author of this book excels in "winning through innovation," and the essence of innovation lies in "newness," with breakthrough being the key. The author of this book has achieved both: First, innovation in the "publisher" perspective, as the author is a "master expert-coach." Second, innovation in the "work system," as the book consists of three parts: "Car Card," "China Automotive War," and "Car Direction," forming a cohesive whole with a clear beginning and end, adaptable and self-contained. Third, "value utility," as the book keeps pace with the car market and appropriately leads it ahead, combining timeliness with foresight, strategy with tactics, methods with tools, and concepts with actions. This is also the unique charm of the book! — Huang Guohui, CEO of Boyue Management Online and Council Member of the Asia-Pacific Management Association, China This book is a classic in the field of automotive marketing, and its valuable content is rare among various marketing magazines and websites. It is highly worth reading! — Pei Libo, Editor-in-Chief of the China Marketing Communications Network This is a rare automotive marketing treasure in China. The author has been deeply involved in the automotive sales field for many years and deeply understands the industry. Ten years of effort have honed a sword, and the blade is in "China Automotive War." — Hou Xiaojun, Senior Editor of the Automotive Edition of the Southern Daily Although the level of automotive marketing in China still needs improvement, the exploration and efforts in localization should not be overlooked. This book is the result of such exploration and effort. It is not a display of imported experience or theoretical indoctrination but a summary and reflection of local experience. — Ning Ping, Senior Reporter of the Automotive Edition of the China Business News In recent years, the car market has struggled to shake off the shadow of a prolonged winter. On one side, major automotive manufacturers are competing fiercely, launching round after round of price cuts and introducing new models one after another. On the other side, consumers remain cautious, holding onto their cash in anticipation of further discounts. Many once-dominant car dealers have been defeated in this era of slim profits. Faced with the sluggish state of the Chinese car market in recent years and the encroaching pressure from international dealers, how can China's automotive industry find a roadmap to accelerate into a healthy fast lane? China Automotive War delves deeply into marketing strategies suitable for the local market, analyzes real cases layer by layer to uncover their intricacies, and revolves around "Car Card," "Car Road," and "Car Direction," covering the entire upstream and downstream industrial chain. It integrates strategy with tactics, cases with insights, methods with tools, and concepts with actions, providing the automotive industry with a systematic and comprehensive approach to survival and development.