Hotel and Hotel Management (Reprinted in June 2004)

Author: Solon
Publisher:
Publish Date: 2004-06-01
Features: This book provides an in-depth analysis of issues in the hotel and hospitality industry, including operations, financial budgeting, profit leakage, entertainment management, and employee training and turnover, and proposes some countermeasures for reference and learning by the knowledgeable. Additionally, successful case studies in the hotel and hospitality industry are included in the book, hoping to inspire hotel and hospitality managers. The hotel and hospitality industry is a people-centric field, and the mindset, behavior, and value orientation of people (primarily customers and employees) are diverse and variable. Therefore, as a management service standard for the hotel and hospitality industry that provides tangible facilities and intangible services, it must face the challenges of customers and employees. Management that is too meticulous and rigid may fail to adapt to the individualization and variability of demand while also limiting the initiative and enthusiasm of people, turning the humanized and personalized products of hotels and inns into mechanized and standardized products. On the other hand, management that is too lenient and flexible may lead to unregulated service, and even result in the loss of the operational effectiveness of the management model. Therefore, hotel and hospitality managers must proceed from actual conditions and implement total quality management. On one hand, they should focus on researching customers' consumption psychology and behavior, and on the other hand, strengthen the professional quality training of employees, enhance employees' sense of importance and service awareness, strengthen public relations and marketing efforts, and shape a new image for hotels and inns, making them socially and economically beneficial.