E-commerce and the Internet Economy (Second Edition)

Author: Shi Da
Publisher:
Publish Date: 2006-02-01
Features: This book is primarily intended for students of finance and economics. Therefore, some chapters include content related to internet technology, with the purpose of following the learning patterns of students and providing them with a necessary intuitive understanding of e-commerce. Since a lack of technical background is the major obstacle for general readers or non-engineering students in gaining an intuitive understanding of e-commerce, certain technical knowledge has been introduced appropriately in the teaching of e-commerce for finance and economics students. The book consists of 12 chapters. Chapter 1 is an overview, mainly introducing the basic concepts and nature of e-commerce, with the goal of helping students develop a clear understanding and comprehension of e-commerce. Chapter 2 focuses on introducing internet technology. In this chapter, the revised edition has added content on HTML, XML, and related topics, enabling students to gain a better understanding of the technical foundation of e-commerce. Chapter 3 introduces broadband networks and wireless connectivity, as these are a new focus in the development of e-commerce. Chapter 4 covers the relevant content of internet marketing. Chapter 5 discusses the impact of the e-commerce environment on corporate operations, as well as the content of corporate e-commerce operations. Chapter 6 introduces e-commerce and EDI (Electronic Data Interchange). Chapter 7 covers e-commerce security. E-commerce security differs from network security. While focusing on technical security, e-commerce security also emphasizes business and management aspects of security and control. Chapter 8 introduces internet banking and electronic money, primarily covering the content related to the capital flow in e-commerce. Chapter 9 discusses customer relationship management in the e-commerce environment. Chapter 10 covers supply chain and logistics management, which is the content of e-commerce logistics. Chapter 11 introduces the legislative aspects related to e-commerce. Chapter 12 covers e-commerce economics and the economics of e-commerce.