Modern Management Principles and Operations

Author: Feng Hong
Publisher:
Publish Date: 2005-01-01
Features: As a textbook for applied economics and management in the 21st century, it should reflect the following three fundamental characteristics:
1. The content of the textbook must be comprehensive. It should reflect the overall development of scientific management over the past century, summarize the management theories, ideas, models, methods, and experiences that have been proven effective by predecessors, and guide future management practices.
2. The content of the textbook must be innovative. Textbooks on management in the 21st century should not only reflect the fruitful achievements of scientific management theories and practices in the 20th century but also strive to differ in format, content, and explanatory style from those of the 20th century, giving readers a fresh sense of renewal.
3. The textbook must be adaptable and actionable. The approach to compiling this book follows the above principles and has distinct characteristics compared to other textbooks. This is mainly reflected in:
1. To achieve the purpose of explaining basic management theories while allowing students to understand the operational process of management and clarify its actionable nature, the authors have structured the book according to the principles of management, the operational process of management, and performance evaluation.
2. The authors have emphasized the introduction of management and the new achievements and trends in its development over the past century, incorporating the hot management issues of the 21st century into the textbook.
3. The authors have effectively combined the functions of management with its operational procedures.
4. The applied nature of this book is also reflected in: the authors have included the current societal concerns of corporate execution and the cultivation of corporate culture in the textbook.
The book is divided into fourteen chapters:
1. Overview of Management and Management Science
2. Contemporary Basic Theories of Management
3. The Subject of Management: Managers
4. Design of Organizational Management Systems
5. Human Resource Management and Employee Development
6. Organizational Environment and Positioning
7. Strategic Management and Decision-Making
8. Decision-Making in Operations
9. Planning
10. Management Execution Mechanism
11. Leadership and Being Led
12. Management Process Control
13. Management Performance Evaluation
14. Corporate Culture and Core Competitiveness