Modern Enterprise Management Tutorial

Author: Liu Shanhua
Publisher:
Publish Date: 2006-02-01
Features: This textbook aims to cultivate applied talents in business and enterprise management. Guided by the spirit of the basic teaching requirements for management courses in higher vocational and technical colleges issued by the Ministry of Education, it is compiled to meet the needs of teachers in higher vocational and technical colleges in imparting knowledge and students in practical application. Driven by the innovation and development of teaching reform, this textbook incorporates the latest developments in modern enterprise management theory and practice, with a focus on the soft science of enterprise management. It draws on successful experiences and lessons learned from practical enterprise management, emphasizing clarity and applying the knowledge and wisdom of modern enterprise management to solve the difficulties and challenges faced by enterprises in their development process, offering strategic advice to accelerate the modernization of enterprises. The book features up-to-date materials, rich and vivid content, and a well-structured and rigorous organization, making it suitable as a textbook for business majors in higher vocational and technical colleges.