Public Relations Principles and Practice

Author: Tao Yinghu
Publisher:
Publish Date: 2006-01-01
Features: "Public Relations Principles and Practice" features innovative design, concise content, rich case studies, and strong practicality. "Public Relations Principles and Practice" can serve as a textbook for economic, management, secretarial, and related disciplines in various applied undergraduate and vocational colleges, as well as a training manual and reference for public relations professionals in various enterprises and institutions. The book not only incorporates the latest research findings in public relations from both domestic and international perspectives, discusses the fundamental concepts of public relations, elaborates on basic practical skills in public relations, reflects the evolution and development of public relations practices since the 1980s, but also summarizes the latest international and domestic methods and techniques in public relations practice.