Introduction to E-commerce

Author: Zhong Qiang
Publisher:
Publish Date: 2006-02-01
Features: E-commerce Introduction consists of 11 chapters, primarily discussing the emergence of e-commerce and the opportunities and challenges it brings to businesses. It systematically and comprehensively explores the fundamental theories, connotations, models, and basic technologies of e-commerce from various aspects, including the allure of the internet, the development of e-commerce, the construction of its foundational environment, basic operations, operational methods, system planning, online marketing, e-commerce models, and e-commerce security. The book provides a detailed analysis of various factors influencing e-commerce. One of its key features is drawing inspiration from the UK's BTEC model and Australia's TAFE model, emphasizing practical training and the development of real-world skills. At the end of each chapter, it incorporates major assignments from the UK and Australia, adding practical content such as case studies, recommended research websites, group discussion topics, online assignments, and reflection questions. Additionally, based on the network usage of different schools, it provides numerous websites to help students deepen their understanding of various types of websites and support their learning. This book is suitable for vocational college students majoring in e-commerce, marketing, business, and related fields, as well as for self-study by readers with a certain level of education. It also holds reference value for those working in, teaching, or researching e-commerce.