Business Chinese Economic Case Study Reading Course

Author: Xing Xin
Publisher:
Publish Date: 2006-02-01
Features: The "Business Chinese Case Study Reading Series" includes four books: "Business Chinese Economic Case Study Reading Tutorial," "Business Chinese Advertising Case Study Reading Tutorial," "Business Chinese Marketing Case Study Reading Tutorial," and "Business Chinese Management Case Study Reading Tutorial." The textbooks select successful case studies from well-known companies as teaching materials. Each lesson includes an "Introduction" and "Background Introduction" to help readers understand the content. "Facts" broaden readers' horizons and enhance learning interest; "Vocabulary," "Business Terms and New Words with Explanations and Collocations," help readers understand word meanings and master their usage; "Exercises" are diverse and help readers consolidate their knowledge of business Chinese. This series of textbooks is designed for international students studying business Chinese but can also be used by readers with a certain level of Chinese proficiency who wish to engage in business activities in Chinese.