Activity - Practical Advertising Cases (Second Series)

Author: Mu Hong
Publisher:
Publish Date: 2006-02-01
Features: The cases in "Practical Advertising Cases (Volume 2)·Events" differ greatly from the previous volume in terms of the breadth of fields covered, the novelty of approaches, and the depth of execution. From the forum of private university presidents to the F1 Global Business Summit, from car and flower joint exhibitions to direct-drive factories, from "Battle Shanghai" on "Weekend Big Show" to the lively TV advertising trade fair, from the commercial promotion of Dalian Xintiandi to the Chongqing Smile Ambassador Selection Contest, from Li-Ning RUNFREE's free run to Rémy Martin's Black Night, from Durex's online competition to the diverse annual awards, these cases span every industry and every corner of life, with a wide variety of event formats and higher concepts, often evoking the feeling of "seeing mountains is not seeing mountains, seeing water is not seeing water." Beyond their novelty, the planners in these cases place greater emphasis on integrated communication between brands, public relations, advertising, and sales, demanding higher resource control and utilization capabilities from organizers and planners. Although event marketing has a very obvious stimulating effect on immediate sales, advertisers and planners are more focused on its long-term impact on brand value. The content of the events themselves also places greater emphasis on interactive communication with the target audience. Cases like Shanghai's "Brand Takes Me Home" and Master Kong's "Family United Sports Meeting," which involve close communication and heartfelt care, are numerous.
Following the success of the first volume of "Practical Advertising Cases," the second volume was published in 2006 with deeper strategies, more meticulous thinking, and perfect quality. This volume includes 352 successful cases from practical advertising professionals, comprehensively explaining the entire process of advertising campaigns, showcasing the strategic thinking in each stage, and elucidating the wise battlefield tactics of advertisers, representing the highest realm and perfect integration of advertising. Its "Practical Advertising Cases (Volume 2)·Events" series focuses on 110 cases of innovative event approaches, execution methods, event promotion, and event brand building. Categories include exhibition marketing, conference marketing, event promotion, holiday marketing, event marketing, experience marketing, selection, and special publications.
The cases in "Practical Advertising Cases (Volume 2)·Events" differ greatly from the previous volume in terms of the breadth of fields covered, the novelty of approaches, and the depth of execution. From the forum of private university presidents to the F1 Global Business Summit, from car and flower joint exhibitions to direct-drive factories, from "Battle Shanghai" on "Weekend Big Show" to the lively TV advertising trade fair, from the commercial promotion of Dalian Xintiandi to the Chongqing Smile Ambassador Selection Contest, from Li-Ning RUNFREE's free run to Rémy Martin's Black Night, from Durex's online competition to the diverse annual awards, these cases span every industry and every corner of life, with a wide variety of event formats and higher concepts, often evoking the feeling of "seeing mountains is not seeing mountains, seeing water is not seeing water." Beyond their novelty, the planners in these cases place greater emphasis on integrated communication between brands, public relations, advertising, and sales, demanding higher resource control and utilization capabilities from organizers and planners. Although event marketing has a very obvious stimulating effect on immediate sales, advertisers and planners are more focused on its long-term impact on brand value. The content of the events themselves also places greater emphasis on interactive communication with the target audience. Cases like Shanghai's "Brand Takes Me Home" and Master Kong's "Family United Sports Meeting," which involve close communication and heartfelt care, are numerous.