Public relations

Author: Ge Mei
Publisher:
Publish Date: 2006-02-01
Features: Following the principle of "focusing on in-depth explanations and extensive practice with a competency-based approach," this book highlights the teaching characteristics of vocational and technical colleges, emphasizing practicality and skill development. The book optimizes and refines the theoretical content of public relations, emphasizes case-based teaching, and organically integrates the latest theoretical and practical experiences into each chapter, thereby constructing a novel and rational content system. The book is divided into 11 chapters, covering main topics such as an introduction to public relations, the emergence and development of public relations, the essential elements of public relations, public relations professionals and institutions, the work procedures of public relations, public relations etiquette, public relations language, CIS public relations strategies, public relations special events, public relations crisis management, and online public relations. For ease of learning, each chapter includes learning objectives, guiding cases, key points, chapter summaries, key concepts, review questions, case analyses, and simulated practice exercises. The book is clear and concise, with a strong focus on key points, making it suitable for students of vocational and technical colleges and adult higher education institutions across various disciplines. It can also be used by administrators, public relations professionals, and enthusiasts.