Wealth is everywhere

Author: CCTV Channel 7 "Wealth Creation" Program, China Agricultural University MBA Education Center
Publisher:
Publish Date: 2006-02-01
Features: Since 2001, cow dung in Linquan has become a sought-after commodity. Starting from 2003, Wang Shouhong sold his cow dung for over 400,000 yuan annually. Inspired by him, in 2004, the Langquan Yellow Cow Association sold cow dung worth 10 million yuan. The entire town of Langquan could sell nearly 10 million yuan in cow dung annually—Case "Wealth from Cow Dung"
After enduring so many risks, Zhang Baodao, who naturally enjoys taking risks, has developed sufficient psychological preparedness for the risks of innovation and has already tasted the rewards it brings. He knows that only by daring to take risks can the profit margin be maximized. How many more risks await Zhang Baodao himself, he doesn’t know. This risk-taker has long since turned trying new risks into a form of joy in life—Case "Zhang Baodao’s Pricey Pumpkin"
The name "Aphrodisia" in the brand name Aphrodisia refers to Aphrodite, the goddess of love and beauty in Greek mythology, considered the most beautiful among the goddesses. It is said that wherever she walked, the land would turn lush and green. She symbolizes blooming flowers and radiant sunshine—Case "The Wealthy Legend of Laying Eggs with a Hen"
The Flower Feast has formed eight series of dishes, including flowers, wild vegetables, fruits, and plant roots, with chefs divided into corresponding eight schools. While updating the menu, many novelty services have also been added. Formerly, people said Zhang Derong’s flower dishes were absurdly bizarre, but now they find the entire Flower Feast utterly bizarre. The 30-plus large dining tables of the Flower Feast are often booked days in advance. The unique dishes and the novel dining environment leave all customers feeling refreshed—Case "Zhang Derong Wants to Do a 'Senseless' Business"
As long as one is willing to do it, anything can be achieved. But most people haven’t even tried before saying it’s impossible. First, remove this mindset. Once you start working hard, a 70% success rate is no longer guaranteed— (Japan)
No matter how brilliant an idea may be, if it remains just a thought without implementation, it’s no different from having no idea at all. If you don’t show it to others, no one will notice your brilliant thoughts— (China)
The process of entrepreneurship is essentially one of perseverance and persistence, with nothing secret about it. It’s not easy to truly live up to the ancient Chinese saying of diligence and frugality— (China)
When you have an idea, seek reasons to act on it, rather than finding excuses to avoid it—· (UK)
This book is structured and written based on the practical needs of ordinary people’s entrepreneurial success and the philosophy of "Wealth is everywhere, and action fulfills dreams." From five perspectives—persistence, vision, operation, innovation, and market—it introduces 46 typical cases and summarizes 23 principles or experiences, making it highly targeted and teachable. Readers can gain a systematic understanding of the inevitable challenges in the entrepreneurial process of ordinary people: how to discover entrepreneurial opportunities, how to operate a suitable project, and how to avoid risks during the process. They can also find practical solutions to these problems by combining their own entrepreneurial experiences. Perhaps many of the events described in this book may have happened around you, and maybe you already thought of good solutions before reading it. However, as an entrepreneur, you must know: theory is derived from practice, and only by returning to practice, applying and refining it in practice, can it truly fulfill its purpose. The purpose and role of this book are precisely for this reason.