Modern marketing science

Author: Su Yamin
Publisher:
Publish Date: 2002-01-01
Features: This book is based on world-renowned marketing literature and incorporates practical Chinese conditions, aiming to elaborate on the fundamental principles and practices of modern marketing to serve the development of China's socialist market economy. During the writing and revision process, efforts were made to ensure a complete system, concise content, fluent language, and easy-to-understand depth, making it suitable for teaching in China's universities and colleges of economics and trade, as well as for professional training and self-study. No major structural adjustments were made to the book; instead, some necessary corrections and additions/deletions were made in content and text, drawing on new research findings from both domestic and international studies to better align with China's practical needs.