Modern Public Relations Etiquette

Author: Zhang Yansong
Publisher:
Publish Date: 2006-01-01
Features: This book will cultivate and strengthen your public relations awareness with a brand-new mindset and modern consciousness, guiding you naturally from focusing on organizational image to personal image, thereby enhancing your personal qualities. It will instill in you the concept of respecting others, ensuring that you are always respected by others. It will emphasize genuine communication, helping to resolve conflicts around you one by one. Not only does it impart knowledge of public relations and etiquette, but it also helps improve your organizational leadership, innovation, social, expressive, control, adaptability, and practical operational skills. It will teach you many work techniques and methods, such as negotiation strategies, speech art, special event organization, and public relations handling, all of which will provide you with beneficial insights, making your work twice as effective and propelling your career to prosperity. This book can serve as a textbook and training manual for universities and colleges to enhance the basic public relations skills of students. It is also a practical handbook for public relations professionals, marketing personnel, commercial service staff, and others in various fields to understand public relations etiquette, improve their personal qualities, and strengthen their public relations awareness.