Course Guidance on the History of Advertising in China and Abroad

Author: Guo Yang
Publisher:
Publish Date: 2005-12-01
Features: This book is one of the "Self-Study Guidance Series for Advertising Majors in Higher Education Self-Study Examinations." The entire book is divided into two major parts: Chinese Advertising History and Foreign Advertising History, providing a concise introduction to the development of advertising in human commercial activities. Each chapter includes a "Chapter Overview" that outlines the structure of the chapter, "Key Learning Points" to highlight the essential knowledge needed for studying the chapter, followed by "Chapter Question Bank" and "Answer Key to Question Bank" to help students consolidate their knowledge. Subsequently, there are "Guidance Materials" to broaden students' horizons. This book can serve as both a review guide for self-study examination candidates in advertising majors and a reference for evening university and undergraduate students in the same field. Based on the textbook, it combines academic discussions with summaries of practical experience, providing a certain number of exercises for candidates to practice and prepare. The included answer key is intended to offer readers a perspective and viewpoint for thinking about problems, hoping to inspire them to ignite their creative inspiration.