Insurance application writing

Author: Wu Jianyun
Publisher:
Publish Date: 2006-02-01
Features: The term "Applied Writing" refers to the essence and core of the subject, which is to study how to write, but it differs from the basic writing taught in secondary school. Basic writing in secondary school is foundational, whereas "Applied Writing" requires learners to further develop their writing skills to create various practical documents in real-world scenarios. "Insurance Applied Writing" focuses on the application of various writing styles in insurance practice. Some of these are specialized documents used exclusively in the insurance industry, such as insurance claims reports, insurance plans, and insurance bid proposals. However, most are general writing styles used across industries, including work plans, work summaries, investigation reports, notices, circulars, requests, reports, and letters. When applied to insurance practice, these documents undoubtedly carry distinct insurance characteristics and are deeply marked by the insurance industry. Insurance professionals must use these modern applied writing styles in both standardized and creative ways.
Insurance applied writing is an interdisciplinary field that demands writers to possess broad knowledge, a broad perspective, and active, profound thinking. It is essential to study and master the political theories of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, and the "Three Represents" theory, as well as the policies, regulations, and laws of the Party and State in the new era. Additionally, knowledge of insurance theory and practice is required. If the writing involves a specific insurance business area, expertise in that field is necessary—for example, writing a financial analysis report requires knowledge of insurance accounting, and writing an audit report requires expertise in insurance auditing.
Of course, as a branch of contemporary writing studies, writers must also learn and master relevant knowledge: solid language and writing skills, literary cultivation, the fundamental theories of applied writing, and knowledge of various writing styles. Insurance applied writing originates directly from and serves insurance practice. It is the crystallization of wisdom in the "practice → cognition → re-practice → re-cognition" social activity process, where writers must immerse themselves in insurance practice, focus on it, and grasp its pulse from both macro and micro perspectives. They must combine rich practical experience with strategic and forward-thinking insights into the development of insurance practice.
In summary, it is clear that becoming an "expert" in insurance applied writing demands high standards of the writer, an endless pursuit of improvement, and a commitment to lifelong learning, writing, and growth. Strong applied writing skills are a crucial quality for insurance professionals. It is a common misconception that only office secretaries need to develop such skills. Wrong! Regardless of the role in insurance practice, whether it involves work plans, work summaries, investigation reports, briefings, performance reports, requests, reports, notices, circulars, letters, meeting minutes, contracts, claims and loss adjustment reports, insurance plans, insurance bid proposals, insurance disaster prevention plans, insurance advertisements, insurance papers, work research, or speeches, these writing styles are frequently used. If a person lacks strong skills and high proficiency in this area, they cannot be considered a competent insurance professional, and their career development may face bottlenecks, while their work will negatively impact their organization.
If the overall quality of a company, organization, or department in this area is low, it will directly affect the organization's image, work efficiency, performance, and competitiveness. For these reasons, the predecessor of our institution, the China Insurance Management Cadre College, has included "Insurance Applied Writing" as a mandatory course for all majors since its establishment. This book is a major revision of the original textbook, based on the principles and spirit of the new "State Administrative Organs' Public Document Handling Measures" implemented on January 1, 2001, and other relevant regulations. It aims to reflect the latest theories and achievements in applied writing in insurance practice in recent years.
In addition to serving as a textbook for insurance majors, this book can also be used as teaching material for on-the-job training and self-study for employees of insurance companies.