International Management (5th Edition)

Author: Bao Mingxin
Publisher:
Publish Date: 2006-01-01
Features: International Management (5th Edition) is edited by Professor Bao Mingxin and others from the Ivey Business School of the University of Western Ontario, Canada. It systematically summarizes the international management practices and experiences of enterprises in developed countries and is a textbook reflecting the cutting-edge developments in contemporary international management. One of the features of this book is its breaking of the pure management boundaries, applying international trade theory and policy, international economics, and their latest research findings to the analysis of international management activities, thereby guiding international management practices. At the same time, the book discusses the entire process of international management, such as the examination of RD activities, which is rarely found in similar textbooks. Another feature of this book is its extensive use of representative case studies. While adopting traditional case study methods, the textbook also incorporates cases from different countries, cultural backgrounds, and socio-economic systems, in line with the nature of international management, and updates some cases based on new international management practices. The translators also made certain selections when translating these cases, making the case materials presented to Chinese readers more targeted and practical. This book can be used as a teaching resource for faculty and students in higher management and management disciplines, senior undergraduates, graduate students, and MBA programs. It is also a reference for Chinese enterprises engaged in international operations.
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