Media Capital Market: Application-Oriented Analysis

Author: Zhao Shuguang Geng Qiang
Publisher:
Publish Date: 2003-02-01
Features: Media Management and Operation M·MBA Series. The book is divided into ten chapters, starting from the nurturing and development of the media capital market, systematically analyzes the operation of the Chinese media sector, the operation of media stock issuance, the main functions and characteristics of the media capital market, and provides optimized approaches for media capital structure and media incentive mechanism design. Finally, it focuses on the macro-level regulation of the media capital market. The media capital market, as commonly understood, often refers to media using various means to attract external capital, which is a misinterpretation of the media capital market. This book is the first of its kind in China to take the true meaning of the media capital market as its starting point, analyzing the operation and operation of each link and the results of its orientation.