E-commerce Case Study Tutorial

Author: Chen Yuebo
Publisher:
Publish Date: 2006-02-01
Features: E-commerce is a business model with distinct advantages in the era of the internet economy in the 21st century. China's e-commerce has made certain progress, but the summary of e-commerce cases lags behind its development. This book aims to reveal the development patterns of e-commerce from a practical perspective, promoting the healthy development of e-commerce in China. Adhering to the principle of "enough theory and feasible operations," it takes the fundamental theoretical knowledge of e-commerce as the vertical main thread and selects innovative, actionable e-commerce cases as the horizontal extension. It integrates e-commerce theoretical knowledge into classic cases. The book includes content such as an overview of e-commerce and case analysis methods, server construction, website design, electronic payment, CA centers, B2B, B2C, C2C, B2G, G2C services, EDI e-commerce, and related knowledge and classic cases. This book can serve as both a teaching material for vocational colleges and a reference book for e-commerce practitioners.