Entrepreneurship Management: A Process-Based Perspective

Author: (USA) Barron
Publisher:
Publish Date: 2005-06-01
Features: The book "Entrepreneurship Management: A Process Approach" written by Robert A. Barron and Scott A. Shane discusses the continuous process of entrepreneurship from a unique perspective, covering everything from initial opportunity identification to integrating resources and actually creating a new enterprise, to sustainable operation and reaping rewards. This perspective runs through the entire book, providing readers with a clear and understandable method to follow. The book is rich in examples that are easy to understand and achieves a seamless integration of concepts, theories, and research findings through supportive teaching and active learning strategies. The writing style of the book is "edutainment," and the translation is simple, natural, and fluent, making it an excellent textbook. The book "Entrepreneurship Management: A Process Approach" written by Robert A. Barron and Scott A. Shane discusses the continuous process of entrepreneurship from a unique perspective, covering everything from initial opportunity identification to integrating resources and actually creating a new enterprise, to sustainable operation and reaping rewards. This perspective runs through the entire book, providing readers with a clear and understandable method to follow. The book is rich in examples that are easy to understand and achieves a seamless integration of concepts, theories, and research findings through supportive teaching and active learning strategies. The writing style of the book is "edutainment," and the translation is simple, natural, and fluent, making it an excellent textbook.