In-depth Interview: How to Meet Strangers

Author: Yuan Yue
Publisher:
Publish Date: 2006-01-01
Features: Derived from the communication training courses for senior executives at Tsinghua-Harvard and the School of Public Policy and Management at Tsinghua University! If we lack the ability to connect with strangers, it is difficult to truly expand our personal network, to achieve large-scale sales, to attract more results, to hear advice from friends with diverse backgrounds, and ultimately to break free from the limitations of the "small self." This series of books covers the four main aspects of interpersonal communication: speaking to groups (public speaking), one-on-one (negotiation), one-on-one with strangers (in-depth interviews), and one-to-many (meetings), used for communication between individuals, businesses, and organizations. The series combines theory with practice, with many practical examples derived from the author's firsthand research. It provides significant guidance for personal social interactions, as well as for marketing, management, and other aspects of businesses and organizations. The foundation of this series is the communication courses taught by author Yuan Yue as a part-time professor at Tsinghua University's School of Public Policy and Management, as well as the Tsinghua-Harvard Senior Executive Program, such as "Public Negotiation Techniques" and "Leadership Communication Art." The course has been running for three years and has been highly popular among students. From the perspective of professional survey techniques, combined with in-depth interview cases, this book provides a detailed explanation of in-depth interview techniques, covering aspects such as focus group discussion techniques, probing techniques, in-depth interview data analysis techniques, and in-depth interview report writing. It is an essential read for professional survey practitioners.