Animal Business School – An Alternative Management Fable from the Jungle Zone

Author: Wang Zaihua, Wang Li (editors)
Publisher:
Publish Date: 2005-06-01
Features:
Fun: Just smile.
Attractive: Just read it once.
Don't understand: Then read it as a fairy tale.
Simple yet profound: You know what I know, the truth can only be felt but not told.
Hope you'll have a few minutes of reflection after closing the book.
Survival of the fittest, the strong prevail the weak—every aspect of human management and business operations originates from this principle.
Struggling in misconceptions and the journey, we are unaware that the laws of nature are smiling at us ahead.
Are you still lost and confused in the jungle of management, unsure of what to do?
This book, in a humorous and witty style, uses the form of "telling stories" to address potential problems in management and proposes solutions, covering all aspects of business management such as core competitiveness, differentiated management, strategic management, human resource management, target customer management, and corporate execution. It can be called the "encyclopedia of business management."
The story revolves around the proud pig, Pigo, studying at Business School, weaving through the entire book. It interprets corporate management in a highly unconventional way, making it a sharp and management fairy tale from the jungle.
The book is easy to understand and entertaining. It weaves wisdom into stories, even serving as a sweet treat during afternoon tea time. It allows you to grasp the essence of business management while enjoying a happy read. Consider keeping a copy of Animal Business School on your desk or bedside table—you'll benefit greatly from it.
Upon closer inspection, you'll find the shadows of your colleagues or superiors in every animal, including yourself.