Chief Executive Officer Capital - A Guide to Building CEO Reputation and Corporate Success

Author: [US] Lesly Gains-Ross
Publisher:
Publish Date: 2005-01-01
Features: "A lion-led flock can defeat a flock-led lion." This ancient proverb embodies the accumulated wisdom and insights of human history. The importance of organizational or departmental leaders is self-evident. Based on analyses of world-renowned companies such as Microsoft, Boeing, Dell, General Electric, Coca-Cola, and British Petroleum, this book elucidates how to invest in, nurture, and manage the reputation of a CEO—treating them as other wealth-creating assets—as a means to achieve long-term company benefits. It also examines the thought tendencies and behavioral patterns of CEOs during different stages of their tenure and provides actionable strategies for each stage.
Building on this foundation, the book thoroughly discusses the trends affecting CEOs in the 21st century and argues how CEOs can navigate the challenges of an era of rapid change, increasing regulation, and ever-demanding stakeholders.
"If I had read this book when I took the CEO position, it would have been invaluable! CEO Capital is a concise yet insightful read on complex issues relevant to today's businesses, a precious guide that every business leader should carry. It tells leaders how to act." — Graham Phillips, former President and CEO of Omnicom
"Lesly Gains-Ross is one of the world's leading researchers and practitioners in the field of CEOs and corporate reputation. For anyone about to or already occupying the CEO office, the research findings she presents in the book, her perspectives on the environment leaders face, and the strategies she proposes to enhance reputation are truly invaluable!" — Professor Paul A. Argenti, Chairman of the Tuck Leadership Forum
Every company manager, PR professional, consultant, corporate board member, aspiring leader, and CEO who aspires to master the art and methods of leadership will find CEO Capital an indispensable guide to achieving career success and a reliable compass to navigate the business world.
CEO Capital summarizes the best practices for CEOs from their first 100 days in office to their last 100 hours before departure, covering a year-long work plan and addressing critical issues such as stakeholder engagement, elevating leadership through thought leadership, corporate transformation and execution, and leaving a lasting legacy.
In this book, Dr. Lesly Gains-Ross:
· Highlights the importance of a CEO's reputation to the company;
· Identifies the key elements of a CEO's reputation;
· Develops operational models for building CEO and corporate reputation;
· Demonstrates how CEOs, bearing the weight of the company's fate, can act strategically at every stage of their tenure.