Essentials of US EMBA Series -- Essentials of Trademarks and Unfair Competition

Author: Xilin
Publisher:
Publish Date: 2004-07-01
Features: This book details the various certification and licensing techniques and methods required in a company's marketing process, as businesses create brand strategies to engage in competition. It focuses on aspects of trademark infringement and unfair competition that are highly concerned by both professionals and non-professionals, elaborating on all aspects of trademark disputes and infringement. A key feature of this book is the inclusion of a table at the end that lists all the forms that may be involved in the trademark application, registration, payment of fees, and even the effectiveness of the trademark. It is highly practical and operational, making it an invaluable and accessible read for business management.