Challenge China's 8 New Marketing Challenges

Author: Zhu Yutong
Publisher:
Publish Date: 2005-01-01
Features: The cases selected in this book have won the First China Enterprise Top Ten Planning Case Award; the Gold and Silver Awards of the Second China Enterprise Planning Case Award; the Gold and Silver Awards of the Third China Planning Conference; the Gold Award of China Advertising People Magazine in 2004; the China Outstanding Marketing Case Award; the Gold and Silver Awards of the First China Planners Annual Meeting; the Top 50 Creative Advertising Works Series in the China Advertising Yearbook; the China Advertising Festival Awards; the Bronze Award of the Guangzhou Daily; the Golden Sail Award of the Shenzhen Special Zone Daily; the China Marketing Case Innovation Award. This book provides a detailed and comprehensive introduction to new marketing theory tools. It contains many practical tools and real-world experiences, which are often lacking in many marketing professional books. After reading this book and following the new marketing philosophy, many people are expected to compose more wonderful success marketing symphonies! — Chairman Yao Zhongliang of White Elephant Group This book is filled with experience, practice, vitality, and inspiration, guiding numerous marketing professionals forward. It is highly practical and offers unique perspectives, making it a rare gem of a book. — General Vice President Yan Xu of Tsingtao Beer Group The era of winning through a "trick" in marketing has passed. Today, we have entered the era of systematic marketing competition. The speed, intensity, depth, breadth, and efficiency of marketing innovation are becoming important parameters for measuring the value of an enterprise and brand. "Challenging China's 8 New Marketing Challenges" combines theory with practice and analyzes practical cases, opening up a new marketing perspective for Chinese marketing professionals. — Vice President Yu Yaocang of Guangdong Galanz Group Co., Ltd. This book is a compilation of Zhu Yutong's five years of theoretical practice and application of "new marketing." Many of the marketing methods in this book are not found in other books I have read. These methods have been successfully verified through collaboration with Huaxia Great Wall. I believe this book is not just the work of an author but can be considered a masterpiece that combines Chinese marketing theory and practice. — General Manager of China Cereals & Grains Industry Huaxia Great Wall Liquor Co., Ltd. Lian Qing The combination of clever theory and practice, without lacking interest, truly makes this an excellent read. It is a must-read for Chinese marketing professionals and a reference book for new marketing in China. — Executive Vice President Yang Xin of China Management Magazine This is the first book in China to discuss the practical aspects of new marketing. It summarizes ands cases of new marketing in practice in China, along with systematic theoretical tools. It systematically introduces the concepts and operations of new marketing through the "Six Major Transitions of New Marketing." The book uses numerous charts and stories to summarize and illustrate insightful points. Additionally, you can see many classic winning cases planned by the company over the past ten years, helping readers understand and implement new marketing strategies.