Service—15 New Selling Methods to Ignite the CS Business Revolution

Author: Yan Shihua
Publisher:
Publish Date: 2005-08-01
Features:
——15 "New Selling Methods" That Ignite the CS Business Revolution
Take from the top, achieve the middle; take from the middle, achieve the bottom; take from the bottom, achieve nothing.
The boss is the head; their vision determines the development space of the enterprise.
Everything has its principles and powers; everything has its laws and transformations. Change leads to openness, and openness leads to longevity.
Business warfare doesn’t follow the book; think outside the box, and you’ll find a new path.
Plan the beginning and think of the end. If the beginning isn’t established, the end won’t be achieved.
In today’s marketing operations, the focus has shifted from executing the process well to planning the opening first.
A craftsman must sharpen their tools before they can do their work well.
Before building a house, one must first lay the foundation.
The market tower rises from the ground; it all depends on management to lay the foundation.
Better to have good plans without execution than no plans at all.
Speak with integrity, act with determination.
First-class ideas + third-class implementation is not as good as first-class implementation + third-class ideas.
Because the marketing landscape has changed so rapidly in recent years, especially as businesses have begun to focus on customer satisfaction with an "explosive" desire, like a gushing well—bursting out and spreading like wildfire.
Driven by this "pursuit of demand," I wrote this new book, which analyzes practical cases from a marketing perspective and tells management stories in a novelistic style.
If readers can find a case here that works effectively in their business, I will be delighted!
In this book, I adhere to my "telling stories of cases I’ve personally experienced" learning style.
Every person and event mentioned in the book is real, though their names have been "technically processed."
At the end, I conclude with the words of my "stand-in" in the book—Mr. YAN: "Success requires only a slight adjustment."
May this book become your "coordinate" in your business adjustments!