Acer's Century of Transformation – Exiting Manufacturing, Building a Brand

Author: Shih Chen-Yong
Publisher:
Publish Date: 2005-05-01
Features: No matter how good a show is, if it runs for too long and is performed too many times, the audience will eventually lose interest. Therefore, companies must continuously innovate. Mr. Shih Chen-Yong is an entrepreneur who dares to take a different path, excels at summarizing experiences, and bravely shares his pains, joys, and insights. This book is a crystallization of Mr. Shih Chen-Yong's business wisdom in establishing and managing Acer for 28 years and in the second reinvention of Acer before his retirement. For Chinese entrepreneurs aspiring to internationalize, reading this book will undoubtedly provide great help in formulating their own growth strategies. Since its founding in 1976, Acer has undergone numerous transformations. This book follows Reinventing Acer, as Mr. Shih Chen-Yong once again shares his experiences, revealing in full and unfiltered detail the journey of the second reinvention of Acer Group and the management insights accumulated over his 33 years in the industry. Mr. Shih Chen-Yong has always walked a different path, continuously creating value, setting new benchmarks, and establishing innovative models. Under his leadership, the ABW family each carved out their own niche, undergoing a transformation and showcasing a new image. This book is one of Mr. Shih Chen-Yong's significant offerings before his retirement. The content is not just theoretical; it is practical and can be truly applied. Readers will be able to find and create their own value from the insights shared by Mr. Shih Chen-Yong.
Mr. Shih Chen-Yong is the "father" of Taiwan's IT industry—without him, Taiwan's IT industry would not exist. In 28 years, he built a computer empire, representing the complete journey of young Taiwanese chasing their dreams. He believes in the principle of "human nature is inherently good," blending Western corporate structures with traditional Chinese culture, setting himself apart in the world of Chinese businesses. He emphasizes strategic planning and holistic thinking, understands the importance of "sharing," and is willing to relinquish power to implement decentralized management. "Qi" means "chess," and a company is always a living game—business strategy is the same as chess strategy. Mr. Shih Chen-Yong believes: Only by being different can one compete. Therefore, he loves to create something from nothing and thrives on innovation.
Mr. Shih Chen-Yong has always walked a different path, continuously innovating and establishing new models. Under his leadership, the ABW family each carved out their own niche, undergoing a transformation and showcasing a new image. This book is one of Mr. Shih Chen-Yong's significant offerings before his retirement. Following Reinventing Acer, Mr. Shih Chen-Yong once again shares his experiences, revealing in full and unfiltered detail the journey of the second reinvention of Acer Group and the management insights accumulated over his 33 years in the industry.