Marketing Copywriting Template (Practical Business Writing Series)

Author: Li Xin
Publisher:
Publish Date: 2006-01-01
Features: 105 classic marketing copywriting examples, 200 outstanding marketing case studies. This book is divided into 15 chapters, covering over 100 types of writing, providing a detailed explanation of market research copywriting, marketing plan copywriting, new product development and promotion copywriting, pricing copywriting, marketing channel management copywriting, promotion and advertising copywriting, sales copywriting, advertising planning copywriting, public relations copywriting, marketing personnel management copywriting, customer management copywriting, retail store marketing copywriting, international marketing copywriting, negotiation copywriting, contract copywriting, and more. These copywriting examples comprehensively reflect a company's marketing perspectives, business philosophy, and strategy methods.
The most notable feature of this book is its clear and accessible language, comprehensive content, innovative structure, and distinctive layout. It creatively adopts a format of "Overview + Format and Writing Key Points + Typical Examples + Practical Exercises," and includes additional sections such as "Expert Tips" and "Avoiding Pitfalls." This makes the key points easy to understand at a glance, enhancing its practical applicability.
The writing of this book often involves the diligent efforts of many people. Similarly, this book incorporates the research findings of numerous authors, especially in the case studies section, which references and cites nearly 30 books. We have listed all references in the "References" section and extend our sincere gratitude for their contributions.