Market Journalism and Civic Caution? (Classic Works of Western Journalism and Communication Studies)

Author: (USA) John MacManus
Publisher:
Publish Date: 2004-10-01
Features: This book provides a profound analysis of local television news, leaving readers on the edge of their seats. John MacManus skillfully combines social theory with empirical research. Today, the media faces pressure to attract audiences to expand profits, so where will the social spirit of professional journalism be? Anyone concerned about this issue should read this work. It is thought-provoking. The book has a rigorous research framework, delving deeply into the relationship between market forces and news value. For this issue of public concern, the book is indeed significant. John MacManus has done a landmark study. How does market-driven journalism operate? What impact does it have on American news audiences? MacManus combines these two questions. His conclusions are jarring yet undeniably correct. This work is a comprehensive research achievement, making it essential reading for every broadcast journalism professional and aspiring individual.