Deconstructing Television - A New Perspective on Television Communication Studies

Author: Zhang Xiaofeng
Publisher:
Publish Date: 2006-01-01
Features: In today's society, television has deeply penetrated into all areas of social life, becoming an important form of interaction and development with politics, economy, and culture. Based on the current state of television communication in China, this book takes the co-evolution history of human communication as its foundation and the cutting-edge development of television communication as its orientation, comprehensively applying theories from multiple disciplines. Through a systematic analysis of the process and laws of television communication, it explores the development paths and operational strategies of television communication in China, as well as the fundamental laws and operational mechanisms for enhancing the effectiveness of television communication. The book aims to establish a new system of televisionized communication studies. It can serve as a textbook and reference for students majoring in radio and television, as well as for researchers and practitioners in the field of radio and television.