21st Century Business Administration Master (MBA) Standard Textbook Direction Course - Quality Cost Management

Author: You Jianxin, Guo Chengzhong, et al.
Publisher:
Publish Date: 2003-05-01
Features: With the intensification of market competition, the importance of enterprise quality management has been widely recognized. However, there are still many issues that need to be studied and promoted in terms of specific methods, especially quality education, which requires research support. Quality cost reflects the location of enterprise quality problems and points out the paths for quality improvement. Conducting quality cost management helps improve the economic efficiency of enterprise quality management. This book was written and researched to help enterprises effectively carry out quality cost management activities. The cultivation of Master of Business Administration (MBA) in China has been more than ten years. From 1991, when the first batch of MBA students admitted by several domestic universities numbered less than a hundred, to now, with more than 60 higher education institutions in the country offering MBA programs, this reflects the adaptation of China's higher education management programs to the actual needs of talent in the market economy and the development of economic globalization. It also reflects the background of significant transformation and transitional changes in China's economy, society, and education. Currently, in addition to the formal academic education MBA programs in universities, there are also business management education programs in society that focus primarily on skill training. The rapid rise of MBA education in China is, overall, a result of the sharp increase in demand for practical business talents due to the swift transition from a planned economy system to a market economy system. It is also a microcosm of China's continuous opening-up, the adoption of more international practices in economic activities, and the gradual internationalization of management education. Despite this, the current scale of China's existing MBA programs is far from meeting the needs of China's economic development.